Do you ever see instore customers abandon their purchase because the queue is too long? According to the 2019 report by Adyen, this happens for 7 out of 10 customers, and managing transactions is a key part of the buying process. Customers are working in a mobile omnichannel world and want that experience in store, or they leave.
In that same survey 49% of respondents asked for in-store innovations “including the use of vendor tablets”. According to the report, 56% of consumers purchased more in an omnichannel scenario.
With in-store mobile solutions, your sales staff benefit and are more equipped to meet the needs of your store customers. Imagine a scenario where your staff have access to an MPOS (aka Mobile POS) which is connected with a payment terminal, meaning they can keep advising your customers while a puchase is being processed.
Mobility tools build a better relationship between your staff and your customers. Sales associates can review a customer’s purchase history, their online and offline customer journey’s and the customer’s wish list before engaging in a conversation with them.
There are myriad digital payment methods around the world including, Alipay wallets and Wechat (China), Vipps (Norway), Pivo (Finland), LyfPay (France), and the challenge can be ensuring that once you have armed your sales people with MPOS, that the purchasing journey seamlessly completes regardless of the payment method.
It’s a digital leap to implement a mobile solution on a large scale, and especially internationally, in your stores, so its important to plan carefully, ensure you have the right mobile pos and payments solutions, and support your salespeople with the right training to leverage this new way of doing business.
If you’d like to know more about instore mobile devices, and how secure mobile payments can help build customer service in stores, then contact us today. We’d be happy to chat to you.