We are excited to have a new name and whole new look. We’ve changed our name from Global Omnichannel to GOC Retail, and have a new website. Here’s why.
Since we launched in 2013 we have been on an incredible, exciting journey. Starting out in Australia we entered the “Omnichannel” world and found that retailers were crying out for a solution that seamlessly joined all the online and bricks-and-mortar touchpoints. Today we talk more about “digital” and “physical” worlds, but it’s still all about delivering that seamless engagement for the customer. As we always say to our clients “You see complexity – your customer only sees you”. We may use new tools to deliver this, but it’s still the same clear vision.
Since then, we have been amazed at the response, and have now expanded internationally and are finding the same experience in the regions we have focused on. We believe this global success has been founded on a key point of difference – putting a focus on the holistic business side of retail first and thinking of technology as the enabler. We don’t talk to our customers with a technology-first perspective – we always look at the big picture.
So, since we really are a bit different, we want to present ourselves to the world in a way that informs our customers in a way that reflects our non-traditional approach – and have designed our new branding and website with this in mind.
And why the name change?
We are all about simplicity. Delivering solutions that give a clean unified experience to consumers. We want to keep things clean and simple for retailers – so we thought it’s time to refresh our name and keep that simple as well. So now we are simply GOC Retail. We look forward to hearing your feedback about our new look.
If you would like to learn more about our different approach, contact us.
Posted on June 25, 2015
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