Press Release – Sydney, March 2016 – A leading Australian retail technology provider, has announced global expansion and rebranding. ComActivity Retail, who provide concept-to-consumer retail solutions for iconic businesses in the apparel sector will rebrand as Global Omnichannel Group with offices in Australia, US and Europe.
The retail industry has been experiencing significant disruption for several years now, with a transition to an omnichannel sales approach seeks to provide a seamless shopping experience across all sales channels – online, mobile or in-store, with integration between channels on the back end.
Global Omnichannel will offer a comprehensive suite of retail solutions across the entire retail supply chain, from point-of-sale, retail management, and instore digital technology through to supply-side business applications. The functionally rich cloud-based and SaaS software solutions are designed for the industry, and are best-of-breed, and highly-integratable.
The CEO of Global Omnichannel, Mats Gunnarsson states “It’s all about the connected consumer. More than just omnichannel, retailers now need to offer amazing purchasing experiences – where customers can go onto the web store, check inventory in their nearest bricks-and-mortar store for local pick up, and when they go into to the store, be greeted by sales staff, who will can use knowledge about the customer’s loyalty, preferences and even social media behavior, and an ‘endless aisle’ of purchasing options to offer enhanced customer service that results in higher sales.”
While omnichannel is becoming imperative for businesses, it can be hard to achieve, because consumer expectations and behaviour are impacting so many aspects of the retail business model, including sourcing, manufacturing, distribution, and stock management, in addition to the expected store management, retail intelligence, service and sales across several channels.
The retail technology provider has been experiencing strong demand due to their unique offering, and international growth was inevitable, especially as retailers grow internationally. As Mr Gunnarsson, states, “The Global Omnichannel business is all about supporting retailers – with powerful integrated solutions across the entire retail supply chain – from source and design through to amazing purchasing experiences, in store and online. We have great technology and years of experience. In fact, we believe the breadth and quality of our offering is unique.”
Global Omnichannel are technology partners with leaders in the space. French company Cegid’s retail management solution “Yourcegid Retail” was ranked #2 on 2015’s RIS leaderboard. On the supply side, Infor’s Fashion suite is driving strong growth in this global provider’s business.