Unified Commerce Solutions
Unified commerce is about creating harmony between all your important customer touchpoints by syncing your sales channels with your backend operations so every customer experience is a consistent and quality engagement with a consistent brand.
Unified Commerce is much more than Omnichannel
The holy grail for retailers over the last few years has been to deliver an experience to a customer that is wholly unified, and presents the brand as a single identity, regardless of their touchpoint – physical or digital.
Omnichannel sought to solve issues related to customer satisfaction, in-sync pricing at different channels, return policies, inventory optimisation and supply chain management to name a few. Whilst Omnichannel put some pieces of the puzzle together, the result often left some critical business functions in silos, and an increasingly complex interdependent set of functions that often required frequent manual intervention.
Unified Commerce takes things to the next level – it’s a unifying common platform that delivers an identical brand story across different channels resulting in a seamless experience. It’s more of an architectural approach that laser focuses on greater integration of independent business functions like inventory, channels, systems and staff. Unified commerce leverages technology to connect a retailers ecosystem into a single source of information flow.
Unified Commerce is all about an integrated ecosystem. The core idea of a Unified commerce experience is to design a centralized platform that can integrate every business function critical to a smooth experience and streamline touchpoints which is critical to happy customer interactions.
Finding a Unified Commerce solution that works for you
Unified Commerce will connect all of your systems – such as eComm, marketplaces, ERP, CRM, OMS and your POS system – in real time and with perfect synchronicity:
- Optimized cross-store and cross-channel fulfillment.
- Real-time cross-channel inventory adjustments.
- Real-time cross-channel inventory management.
- Unified product information and real-time information adjustment across all channels.
- Unified cross-channel customer data.
- Unified cross-channel order data.
- Verified cross-channel payments and returns.
- Unified price and promotion management.
- Real-time insights and reporting.
Achieving Unified Commerce
Unified Commerce across your retail ecosystem is best delivered from a foundation of some key elements:
Cloud-native technology with an “open architecture” – when your systems, such as your ERP, POS or eComm applications are designed with in a way that freely enables a constant flow of information to and from other systems, it will not only enable unified commerce, but also simplify your technology architecture.
Smart interconnectedness – a technology framework that intelligently facilitates communication in real-time between all elements of your retail. This will make onboarding of new functionality and services much faster, and easier to set up.
Micro-service mindset – this means moving away from thinking about monolithic do-it-all systems to a more flexible approach that is more about being able to focus on different technology services. It makes for much faster adoption of new functionality, and gives you the ability to react much faster when part of your ecosystem needs attention.
Talk to GOC Retail about Unified Commerce
Unified Commerce experts
GOC Retail works with global brands to build cutting-edge unified commerce solutions, blending a deep understanding of the entire retail ecosystem with technology capabilites and solutions which are designed which give you flexibility and scalability, while always delivering outstanding customer enagagement and experiences with a consistent brand identity.
Supporting your Digital transformation
Digital transformation goes hand-in-hand with a unified commerce strategy. GOC Retail understands how the pieces connect together and will work with you to find the right fit for your business. We are experts in this, and can help you identify where to focus and what will bring you the most value.
Partnership and focus
GOC Retail knows that you need to focus on your core purpose and we understand the business behind retail technology. Our clients say they love the relationships we build with them, and the way we enable them to focus on their core business.