Successful retailers seeking to expand internationally need to factor in key elements and and be careful not to approach it haphazardly. Retailers must study the economic context, decide where to open new offices, monitor legal and tax constraints, take into account cultural, commercial and logistical differences, and adapt their management IT systems. This can be complex and risky. Yet all of these obligations can be converted into opportunities. Retailers can simplify their administrative and logistical processes, reduce costs, implement innovative solutions and create new ways to communicate with the consumer. Of course, this requires an ambitious transition, but one that retailing professionals can undertake with confidence – All you need to do is be correctly informed, make the right choices, and be supported by specialists in each field.